Cyber Monday brought in about 35.9 million shoppers to selected sites Nielsen Online monitored for the 2008 survey. Nielsen says these numbers show a 10-percent increase from last year's equivalent of Black Friday for online stores.

eBay was the big winner, pulling in 10.6 million visitors. Amazon brought in 9 million visitors while Wal-Mart had 5.2 million unique visitors.

Sears saw the most year-to-year growth with a 58-percent increase in traffic. Beauty saw the most growth over last year with a 151-percent increase in traffic. Toys/video games saw a 112-percent increase and apparel grew 58 percent.

What's missing from Subway's latest ads? Jared S. Fogle.

The most recent ads have been focusing on the $5 footlong and Mr. Bill is pitching the new flatbread sandwiches. Now Michael Phelps has signed a four year endorsement deal to promote the chain.

Jared is the man who became famous for losing 245 pounds eating Subway sandwiches. He still has his own page on Subway's site but it's been about 10 years since Jared ended his Subway diet with success.

Fogle did appear in commercials earlier this year to tout his success at keeping the weight off. However, Subway has seen a lot of success with its $5 footlong campaign and those commercials have flooded the airwaves. Subway just introduced flatbread sandwiches last month and used Mr. Bill in commercials to launch the campaign.

Last year, Subway spent about $405 million in U.S. media, which doesn't include online spending. For the first three quarters of 2008, the company spent $337 million.

Is Jared's time up with Subway? Vote in the poll:

• Yes
• No

• View Results

Can you honestly say you've never made a last minute purchasing decision? Point of purchase materials are your ticket to capitalizing on the impulse buyer. But you have to know how to select a POP supplier first.

As a new copywriter, you have to know how to write a wide variety of materials. How do you know which ad mediums to learn about first? These are five materials every copywriter should know how to write.