1. Money

Advertising’s Pot Holes and Mine Fields


Advertising isn’t perfect. In fact, it could be argued that it is one of the most frowned-upon of all professions. The reason it gets a bad rep is because it is the perfect storm of: a great deal of wealth; a lot of seemingly shallow people; a focus on profit; selling things people don’t want; making bad products look good. The list is much greater, but those are the key reasons. Advertising employees are often thought of as heartless, soulless, slimy people who care more about money than they do about people. This may apply to 0.1% of the people in it, with most just trying to earn a good living in a fun and engaging profession.

Additional Reading
Advertising Spotlight10

This Will Get You Promoted

Thursday April 24, 2014


Well, not right away, but follow this advice and you will do well.

Strategy, or Tactic? Which is Which?

Wednesday April 23, 2014


It may seem like a dumb question, but many people confuse the two. Sadly, this shows when you see an ill conceived campaign that is all execution. Check out the correct terminology here.

Are You Making These Rookie Mistakes?

Friday April 18, 2014


You may have been in the business a few weeks, or a few decades, but mistakes can still be made. Usually, they're the same mistakes being made over and over. See if you are making one of these 7 mistakes on a regular basis.

How To Have Great Ideas

Tuesday April 15, 2014


If you've hit a mental roadblock, or are being intimated by the infamous blank page, don't worry. There are always steps you can take to ensure that you will be able to fill that sheet of paper with creativity. Here are 8 tips to get your wheels turning.

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