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Paul Suggett



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Strategy, or Tactic? Which is Which?

Wednesday April 23, 2014


It may seem like a dumb question, but many people confuse the two. Sadly, this shows when you see an ill conceived campaign that is all execution. Check out the correct terminology here.

Are You Making These Rookie Mistakes?

Friday April 18, 2014


You may have been in the business a few weeks, or a few decades, but mistakes can still be made. Usually, they're the same mistakes being made over and over. See if you are making one of these 7 mistakes on a regular basis.

How To Have Great Ideas

Tuesday April 15, 2014


If you've hit a mental roadblock, or are being intimated by the infamous blank page, don't worry. There are always steps you can take to ensure that you will be able to fill that sheet of paper with creativity. Here are 8 tips to get your wheels turning.

How Does An Advertising Agency Work?

Saturday April 12, 2014


For those working in one, it's a very obvious question. But for anyone thinking of a career in advertising, or someone simply speculating on the day-to-day operations of this elusive business, here's a brief run down.

Did You Fall For One Of These Gags?

Tuesday April 8, 2014


April Fools' Day 2014 is behind us now. The results are in, and it looks like Google's Pokemon Challenge was the big winner. But which of these did you fall for?

Great Icons From Advertising

Monday March 31, 2014


Recently, we have been looking at great icons from the history of advertising. Some are mascots or spokesmen, others great logos. But all are impossible to forget. Read about the first four to enter our hall of fame, right here.

Where Did The Apple Logo Come From?

Monday March 31, 2014


In part 4 in a series of articles on the history of great icons from advertising, we look at the early days of Apple's logo. And you be surprised at just how different it was back in 1976.

The History of Nike's $35 Swoosh

Monday March 31, 2014


You know it as one of the most famous logos in the world. But, did you know it cost Phil Knight just $35? Read more about the history of one of the greatest brand marks ever created.

Kanye and Kim on Vogue? Oh, the horror.

Sunday March 23, 2014


What are people so up in arms about? Vogue magazine is a fashion mag. Plain and simple. It may be the industry bible, but a bible of what? Lipsticks, heels and expensive purses. Let's take a look at what is going on with this bizarre outrage.

How Soon Until Advertisers "Hijack" the Malaysian Airlines Incident?

Wednesday March 19, 2014


We all know it's coming. When something this big happens, for this long, and every news outlet is covering it, advertisers start watering at the mouth. Is it right? No. Will it happen? Well, read on and decide for yourself. But let's hope not.

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