It seems that one top 10 post about things people hate about advertising just wasn't enough. So, the list has grown to 20, with this second part focusing on such irritants as deception, typical people, sex and inspiration.
A lot, apparently. At least 20 very different topics of conversation came up when this question was asked to the general public. Here are the first TEN big bugbears, with ten more to follow. Happy Black Friday!
There's a new service in town. It's called HitBliss and it rewards customers who sit through your ads, usually with credits for movies and TV shows. But will it work? It could. It really could. Read all about it.
I get tired of hearing people whine about the job they're in, or the responsibilities they have. After all, this is not cleaning up vomit from stinking bathrooms, or pole dancing for leering strangers. This is quite a nice career path, and the pay and hours are above average at the very least. So, if you are whining, remember just who to blame.
If you're not on Twitter, shame on you. Sorry, but it's no fad and it's no joke. Twitter is a legitimate way to keep up on great information on some of the best and brightest in our industry. Sure, you can use it to follow some inane celebrity if you want, but follow the experts and you will get a daily dose of knowledge and inspiration. Here are the top 15 to follow.
Every project. Not just the glamorous TV spots and digital marketing campaigns. Look at every project with the same loving eyes you use on those "cream of the crop" campaigns. You will find yourself creating awesome work on projects that have been written off by everyone else. Read more here.
I'm not saying that's a bad thing. I'm saying it's a "they're not ready for it yet" thing. As with all new technologies, brands want to be seen to be embracing it. But they rarely commit themselves to the technology until it is more established, and they understand it more. This is usually not a problem of creativity, but of getting the decision makers to get caught up with the new mindset. With that in mind, what do you think will happen when TV budgets are moved online? Here's a rough guess.
I am quite confident that most of you do not know either of those names in the headline. But after you watch the following interview, I'm hopeful you will be eager to learn more about both men. At the very least, check out Steve's book.
Steve Harrison, my former creative director and an incredibly skilled advertiser, has won more Cannes Direct Lions than any other person in history. He knows his craft.
Howard Luck Gossage, also known as the "Socrates of San Francisco," was a pioneer of advertising. He also features in my article about five unsung heroes of our industry.
Take the time to learn more about both, and read their books. It's time very well spent.
I can't believe I actually wrote that headline. It's as goofy as those motivational posters I despise. But, to be fair to the article it's about, it is accurate. To a point. When you get a screaming deadline, use it to your advantage. When the budget sucks, make it work for you. Most of the time, these constraints force us to think around the problem. Read more here.
"Hi, this is John. Yeah, I know I'm late on paying my rent, and trust me, I really want to pay you in cash. BUT, lucky for you my latest client is going to pay me in exposure. He's going to make sure lots of people hear about me, and that may lead to paying work! Hello? Hello?"
Artists can't pay the bils with empty promises and "you never know" offers. When I heard about one such recent offer from a guy called Roy Torress of Grey Advertising, my head bowed and my eyes started to ache. He gives us all a bad name. Do you agree? Read on to see what the fuss is about.