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From Apryl Duncan, Former About.com Guide to Advertising

P. Diddy to Join Forces with Lincoln

Wednesday June 18, 2003
Sean "P. Diddy" Combs is teaming up with Lincoln to launch a new line of customized Navigators. Only 100 of the SUVs will be sold at a cost of $85,000, about $30,000 more than a regular Navigator. All Sean John Navigators, named after P. Diddy's clothing line, will be black, have big wheels, tinted windows, satellite radio, three DVD players, six TV screens, a Sony PlayStation 2 and a designer clock.

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