GM to Drop Model Names to Appeal to Younger Demographic

Say goodbye to the Grand Am, Cavalier, Tracker, S10, Seville and some of the other model names you're used to. General Motors is ditching the names over the next three years in hopes of gaining a younger market of car buyers. It's all part of GM's road to recovery. The automaker is hoping new model names like Cobalt, Equinox, Colorado and Canyon will feel different enough to consumers that they'll be willing to pay higher prices.