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From Apryl Duncan, Former About.com Guide to Advertising

How's Your Web Site?

Friday July 11, 2003
Web design doesn't matter. It's the products you're selling, right? Not according to a new survey. A whopping 65-percent say they won't shop from a poorly designed Web site. But don't worry. Having a customer-friendly Web site just takes a few extra steps. And don't forget to integrate your offline advertising with your online presence to increase exposure of your company and its products.

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