Kobe Bryant's Ad Deals Could Suffer
Wednesday July 16, 2003
Allegations of sexual assault could taint Kobe Bryant's marketability. Nike, McDonald's, Spalding, Sprite and Upper Deck combine to give Bryant $20 million a year in endorsement deals. But experts say these allegations will cause ads to be pulled - even if he's not guilty of any wrongdoing. Contracts won't necessarily be terminated but industry pros expect currently running ads to cease and new ads to be put on hold.
Is Bryant's marketablility tarnished? Join the discussion.
Is Bryant's marketablility tarnished? Join the discussion.

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