Applebee's Partners with Weight Watchers

The battle of the bulge just got weaker and strategic partnering just got stronger. Applebee's and Weight Watchers are teaming up to offer low-calorie menu items. The American Medical Association reports 75 percent of adults watch what they eat. Other casual dining restaurants like O'Charley's, Chili's and TGI Friday's will undoubtedly take notice of the new partnership.

Partnering is becoming more common with the big guns these days but even smaller businesses can benefit from joining forces with other companies.