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From Apryl Duncan, for About.com

Unemployment is Down, Starbucks is Up

Friday August 8, 2003
People heading back to work are pouring, no pun intended, into Starbucks. Unemployment has hit a five month low and Starbucks profits are up 23 percent. The specialty coffee retailer didn't start out so strong. Howard Schultz, CEO of Starbucks, wrote a great book about how the company got started and how they positioned the brand into a worldwide success story.

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