Sprite Signs LeBron James

NBA star LeBron James has picked up a new endorsement deal with Sprite and Powerade. Company execs say the six year deal has nothing to do with Kobe Bryant's situation. James and Bryant now share three endorsement deals with the same companies, the others being Nike and Upper Deck.

Sprite isn't currently running any ads featuring Bryant. As of this writing, he's only lost one endorsement deal. His other deals are still up in the air.

All signs pointed to James signing a deal with Gatorade instead of Sprite. Just last week, talks fell through. The NBA rookie now has more than $100 million worth of endorsement deals in his pocket.