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From Apryl Duncan, Former About.com Guide to Advertising

Justin Timberlake the New Ronald McDonald

Wednesday September 3, 2003
Singer Justin Timberlake has inked an estimated $6 million deal with McDonald's to help the fast food chain promote the new "I'm Lovin' It" tag line. The campaign launches this month and will be featured in 110 countries. Timberlake will not only lend his mug to the new campaign but also his vocals. In addition to the commercials, McDonald's will sponsor Timberlake's European leg of his "Justified" tour.

Comments

December 6, 2007 at 8:30 pm
(1) Jay says:

Burger King, here I come! That dork’s 15 minutes are way beyond over!

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