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From Apryl Duncan, Former About.com Guide to Advertising

Those Wacky Mascots

Tuesday September 9, 2003
Who's got a mascot? Better yet, who doesn't? Between MSN's butterfly, M&M's motley candies and Arby's talking oven mitt, companies are flocking to a variety of mascots to represent them. As USA Today reports, ads with a mascot are a consumer hit.

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