Martha Stewart Living Loses Advertisers

Omnimedia's Martha Stewart Living is losing heavy advertiser support. Many advertisers who spent $1 million or more in 2002 have spent little or nothing in the magazine this year. Unilever, home of Hellmann's Mayonnaise, Slim-Fast and Lipton is one of those advertisers. Last year, Unilever spent close to $5 million. This year, Unilever's advertising dollars in Living have only totaled $130,000.