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From Apryl Duncan, for About.com

Friends Pulls Highest Price Tag

Monday September 22, 2003
For the second year in a row, the hit sitcom Friends has the highest price tag for ad time. A :30 spot currently goes for around $473,500. Last year's ads averaged $455,700 a commercial.

Even though Friends is in its last year, NBC's not too worried. The peacock network pulled in the top three slots for most expensive ad space.

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