McDonald's Ads Fall Flat

Shortly after McDonald's released its new tag line of "I'm Lovin' It," the fast food chain inked a deal with Justin Timberlake to promote that new tag line.

But the new ads fall flat, only featuring Timberlake in a brief cameo along with a jingle that sounds more like rapper Eminem than the name McD's paid for. Even worse, several variations of the ads are running, with a very 80's sounding rendition of the "I'm Lovin' It" jingle.

The ads attempt to appeal to the masses with a version for families, one featuring children, another with pro skater Tony Hawk and the Timberlake version to appeal to the younger demographic. McD's has lost the battle to brand itself by trying to make the campaign fit for everyone.

And where's the food? Next time you see an ad, count how many times you actually see people with McD's food. You'll be surprised. However, it is a step up from the recent cheesy cartoon like campaign featuring "Wannabe" by the Spice Girls.