Kobe and Shaq Feud: Real or Publicity Stunt?

L.A. Lakers teammates Kobe Bryant and Shaquille O'Neal have been taking jabs at each other through media outlets recently. The feud has history but in light of Bryant's sexual assault allegations and trial, industry pros can't help but wonder if the latest tiff is more of a publicity stunt than a real disagreement between the two.

The latest argument stems from O'Neal saying Bryant needs to be more of a team player. Bryant says his knee hasn't healed enough for him to get back on the court just yet. Both continue to take jabs at each other through media outlets such as ESPN and The Los Angeles Times.