Pepsi Dumps Celebrity Endorsements

You won't see Beyoncé or Britney with a can of Pepsi anymore. Pepsi has dumped its celebrity endorsements saying the celebrities were too big and overshadowed the brand.

A new ad campaign begins Thanksgiving. "Pepsi. It's the Cola." will be the new tag line, replacing "Joy of Pepsi."

Celebrity endorsement deals gone wrong have been a hot topic lately. All the talk started right after Kobe Bryant's endorsement deals were called into question.