Chrysler's ad campaign featuring singer Celine Dion turned great sales...for the star, that is. Just one year after signing a three year, $14 million deal with Dion, Chrysler has decided to speed away from the ad campaign and
refocus its efforts on upping the company's image without the singer's face. Dealers complained the ads sold more of the star than the car and before the campaign was even launched, Chrysler's ad agency, BBDO, advised against Dion's celebrity endorsement.
Chrysler isn't the first company to shed its celebrity endorsements. Pepsi is also dumping familiar faces, including Beyoncé and Britney.
Chrysler isn't the first company to shed its celebrity endorsements. Pepsi is also dumping familiar faces, including Beyoncé and Britney.
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