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From Apryl Duncan, Former About.com Guide to Advertising

Dodge Pulls Sponsorship of Lingerie Bowl

Friday December 19, 2003
Models wearing lingerie will play football in a pay-per-event during the Super Bowl. But the event will take place without Dodge's sponsorship.

The company withdrew after taking some heat for its participation. Dodge is already being criticized over its commercial featuring two men standing at urinals while talking about "size."

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