Chevy's dropping We'll Be There as its tag line and picking up An American Revolution. A Chevrolet spokesperson says they wanted to use a new tag line that promoted a level of "acceptable rebellion." Like a Rock will still be used, but only for the Silverado pickup truck.
Chevy: An American Revolution
From Apryl Duncan, About.com GuideDecember 30, 2003
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Chevy “an American revolution”?? After they will be closing most of it’s plants in the U.S. and opening one in Russia? this may start a revolution for sure. Maybe the middle class should start fighting for their jobs back.