Tip of the Week: Avoid Flashing Banners

You know how annoying it is to visit your favorite Web site and see a bright yellow flashing banner in your face. Don't do this to your customers. Get their attention with creative banner ads that don't strain a potential customer's eyes. Use animations, pose questions, include a call to action.

Don't just throw a banner ad campaign together. It's important you spend your time creating an effective banner ad first.