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From Apryl Duncan, Former About.com Guide to Advertising

Super Bowl Almost Sold Out

Monday January 19, 2004
Only a few ad slots are available for Super Bowl XXXVIII. As of this writing, 54 in-game spots have been sold and only a few are left. Anheuser-Busch, Frito-Lay, Pepsi and Procter & Gamble Co. are just a few of the major advertisers that snatched up the high dollar spots. Of the remaining spots, the fourth quarter is reportedly selling for a mere $1.8 million - a big savings from the record breaking $2.25 million other advertisers are paying to play in the 2004 Super Bowl.

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