Mid-Calorie Cola On Its Way

Coca-Cola will introduce a new mid-calorie cola in the midst of a soda-saturated market. C2, tested under the name Coke Ultra, will have half of the sugar and carbohydrates as Coca Cola Classic. WPP Group's Berlin Cameron/Red Cell, New York, will handle the advertising side and Interpublic Group of Cos.' Momentum, St. Louis, will manage promotions.