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From Apryl Duncan, for About.com

Friends Finale Pulls Second Highest Price Tag

Thursday May 6, 2004
The Friends finale is pulling in the second highest ad dollar price tag of the year. A :30 spot in the finale is running advertisers $2 million a pop, just $300,000 short of a Super Bowl commercial and a big jump over the normal $400,000 - $500,000 Friends usually gets for a :30 commercial.

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