Coca-Cola Launches Major Summer Promotion
Wednesday May 12, 2004
Classic Coke cans are getting a summer makeover. Coke is transforming about 120 cans into a combination global positioning satellite receiver and cell phone.
Those who find the gadgets will receive prizes but won't know when or where they'll get the loot.
The promotion is part of Coke's strategy to increase sales. Beverage Digest reported a decrease in the brand's sales in 2003.
The promotion is part of Coke's strategy to increase sales. Beverage Digest reported a decrease in the brand's sales in 2003.
Comments
Promotion is good but its hard to get the Mail in Rebate..