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From Apryl Duncan, for About.com

Tip of the Week: Press Releases are Your Key to Free Publicity

Wednesday May 26, 2004
Press releases have a number of uses: announce a new business, product, a new person within the company, awards won, etc. But there's more to writing a press release than just slapping a few sentences on a piece of paper. Take time creating your press release and you'll find editors printing your news in their magazines for free.

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