United Airlines Gets Animated

United Airlines is getting creative with its new ad campaign. The animated spots include a :60 commercial and seven print ads and are the first major advertising efforts since post-Sept. 11 "We are United" ads.

United Airlines has been under Chapter 11 bankruptcy protection since 2002. A spokesperson for the company says the ads are quite different than what they would do under normal circumstances but they're now focusing their efforts on building back their relationship with the customers.