Pepsi Kicks Off Pepsi Edge Campaign
Thursday July 1, 2004
Pepsi Edge will officially get its first air time starting this weekend during the Pepsi 400 NASCAR race on FOX as more soda ads flood the market. The ad campaign comes one month after Coca-Cola unveiled its C2 low carb soda and one month before PepsiCo originally planned to release Pepsi Edge, the company's own low carb soda offering.
The first two television commercials target the male audience. ESPN's Stuart Scott and NFL Network's Rich Eisen commentate on a man remembering to put down the toilet seat. The other ad features Donald Faison from the show Scrubs as he tries to open a pickle jar.
Print ads will follow the same theme. Pepsi execs say the ads praise people for accomplishing everyday things.
No word on the cost behind the Pepsi Edge ad campaign. Previously, PepsiCo spent about $30 million in debut advertising for Pepsi Blue and Pepsi Vanilla. Coca Cola will reach the $50 million mark advertising C2.
Comments
Your TV add with everybody yawning is the worst and irritating Ihave ever seen. My Pepsi days are over and if you keep it up, the Braves will have to go also. WAKE UP PEPSI!!!!!