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Apryl's Advertising Blog

By Apryl Duncan, About.com Guide to Advertising since 2000

Low-Carb Craze Simmers

Tuesday August 3, 2004
Sales of low-carb products are down and experts predict the rate to slow even further. Pepsi Edge, the new low-carb soda offering from PepsiCo, is experiencing slow sales, despite the recent kickoff campaign. Coca Cola kicked off its low-carb soda, C2, right before Pepsi Edge with a major summer promotion.

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