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From Apryl Duncan, for About.com

Tip of the Week: Your Email Ad Campaign

Friday August 27, 2004
Sending your Email advertising campaign is a low-cost method to advertising your company and its products/services. But you have to do this responsibly or you could find yourself violating new can spam rules as well as annoying potential customers.

When starting your Email advertising campaign, always follow these four rules to send your bulk Email responsibly - Use an accurate subject line, accurate headers, include your physical street address and offer people a way to opt out of your mailing if they don't want to receive any future Emails.

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