Tip of the Week: Keep Your Materials Consistent

You want to keep your advertising materials consistent. If you're airing a series of TV commercials, use the same announcer and the same graphics. If you're running a direct mail campaign and following up with a brochure, keep the look of your materials and your logo the same.

You want your potential customers to be able to identify you easily. Think of how many small- to medium-sized businesses in your area you could name off the top of your head if you heard their jingle or saw their logo. You want your customers to be able to do the same. For related help, check out 10 Ways to Run Your Own Advertising Campaign.