Tip of the Week: Writing Catalog Copy

Whether you're writing catalog copy for a Web site or for print, you've got to write a tight, brief description. While an online catalog may tempt you to write in great lengths about a product, your main focus should be selling the customer on the product in a short amount of space. A nice picture of the product next to a short description is much better than eight paragraphs describing your product's history and the 52 reasons why your customer needs to buy it now. For more help with catalog copy, these DOs and DON'Ts have you covered.