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From Apryl Duncan, for About.com

Tip of the Week: A PR Job You Can Live With

Friday November 5, 2004
If you're searching for a job in public relations, you may think a paycheck is a paycheck so why should you care what you'll be doing? But if you're passionate about PR, you'll want to consider the role you'll be playing with a potential employer.

A strong PR team is an investment the company has to be willing to make. Find out how you'll fit in to the plan or if you'll not have any backing at all from the company. If the company just has you sending out press releases from time to time, will that make you happy or would you rather be a part of a team that's in full-throttle PR mode day in and day out?

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