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From Apryl Duncan, Former About.com Guide to Advertising

Madonna Asks for $12 Million in a New Endorsement Deal

Monday November 8, 2004
Madonna is reportedly asking $12 million to help Donatella Versace launch her spring line, according to New York Daily News. The hefty price tag could also include TV commercials. Jaws dropped when Nicole Kidman pulled in $5 million for two-minutes worth of air time for Chanel No. 5 earlier this year.

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