Wendy's Drops Mr. Wendy

Fast food chain Wendy's will cancel its Mr. Wendy ad campaign at the end of the month. Execs say the focus of the campaign turned more onto Mr. Wendy than the food and that the "food has always been the hero at Wendy's."

Burger King could learn a lesson from this decision. Its current Ugoff campaign barely features the food. You feel more like you're watching a commercial for Target.