Tip of the Week: Passionate About PR

Will you be comfortable/happy handling PR for a potential employer? Know what their products are and think about how happy you'll be if you're managing PR for that particular product or service.

You'll be digging for news to get free exposure for tbe company. You'll be spending countless hours coming up with ways to get news of the company and product out there in the field. If you're handling PR for a household cleaners company, is that something you're going to be able to maintain high enthusiasm for? You need to keep your passion about PR high no matter what product you're trying generate exposure for.