Howard Stern and Sirius Pull Off Major Publicity Stunt
Friday November 19, 2004
About 1,000 people and a media circus flocked to Manhattan's Union Square Thursday where Howard Stern and Sirius Satellite Radio gave away 500 free satellite radios, one-year subscriptions and vouchers for a free radio with a $142 subscription to Sirius.
It wasn't long before Sirius competitor, XM Satellite Radio, showed up to take advantage of the media frenzy. People carried signs with the XM logo and handed out free T-shirts to the crowd.
No one from either company would say how much they spent for their giveaways but it's estimated $2 million worth of gifts were given from Sirius/Howard Stern. Insiders indicated it was actually Stern who paid for the promotional items out of his own pocket.
Stern announced on his radio show that he would be giving away 20,000 gifts. He added to the media buzz later that evening when he appeared on The Late Show with David Letterman to discuss his publicity stunt and the move off of the Clear Channel airwaves and onto satellite radio.
It wasn't long before Sirius competitor, XM Satellite Radio, showed up to take advantage of the media frenzy. People carried signs with the XM logo and handed out free T-shirts to the crowd.
No one from either company would say how much they spent for their giveaways but it's estimated $2 million worth of gifts were given from Sirius/Howard Stern. Insiders indicated it was actually Stern who paid for the promotional items out of his own pocket.
Stern announced on his radio show that he would be giving away 20,000 gifts. He added to the media buzz later that evening when he appeared on The Late Show with David Letterman to discuss his publicity stunt and the move off of the Clear Channel airwaves and onto satellite radio.
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