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From Apryl Duncan, Former About.com Guide to Advertising

TLC Says No to Money Back for Advertisers

Thursday February 17, 2005
An article on Television Week's Web site is causing quite a stir. The article reportedly claimed advertisers on TLC would receive several millions of dollars back after the network failed to meet its upfront ratings guarantee.

TLC's owner, Discovery, says the article "made numerous erroneous references and misrepresented the facts. At no time does Discovery Networks give cash back for ratings under delivery to its advertising clients." Television Week has changed the story on its Web site.

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