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From Apryl Duncan, Former About.com Guide to Advertising

United Airlines Calls Out American Airlines in New Ad Campaign

Saturday March 19, 2005
United Airlines is stepping into the ring to take on its biggest competitor: American Airlines. United is spending an estimated $15 to $20 million on a new ad campaign directly pointing out American's decision to drop the "More Room Throughout Coach" campaign so the airline can put about 12,000 seats back into the planes to raise revenue.

Comments

February 18, 2008 at 1:38 pm
(1) Kendall Duncan says:

I have the same last name!!!!

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