DVRs a Big Concern to Advertisers

You don't hear advertisers making a huge fuss over digital video recorders like TiVO but that doesn't mean they're not very concerned about their ads being skipped over with the push of a button. At the recent Cable & Telecommunications Association conference, advertisers let loose on why the industry needs to re-evaluate its approach to effectively reach potential customers.

Some of the strategies presented include advertising in more live events because viewers are more likely to watch those as they happen, working even more closely with advertisers to find more brand sponsorships and getting rid of the TiVO and other DVR users' ability to watch programs without the commercials as a free service. Just last week, Comcast and TiVO announced plans for a new ad system that would automatically update the commercials recorded on your TiVO even if the program you recorded is several weeks old.