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From Apryl Duncan, Former About.com Guide to Advertising

Martha Stewart Gets Sirius

Tuesday April 19, 2005
Martha Stewart continues to rebuild her brand just six weeks after her release from a federal prison. She's inked a deal with Sirius Satellite Radio for a new 24-hour program for women featuring help with cooking, entertaining and gardening.

Stewart's new channel will also feature advertisements but neither Martha Stewart Living Omnimedia or Sirius would release more details on the deal. Sirius currently offers many channels that are commercial-free but also offers talk programs and other channels that do carry ads.

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