Google Launches Targeted Advertising System

Google's taking its Adwords for Content system in a new direction. The program that takes keywords and automatically places an advertiser's ad on appropriate Web sites will now allow the advertiser to have more say in where their ads appear.

With Site Targeting, advertisers can choose which site(s) they want their ads to be placed on. Google will still have the final say on which site an ad will appear but the new system will give advertisers the opportunity to target their ads more effectively.