TV Guide Channel to Sell Ads
Friday May 6, 2005
Do you pay attention to ads in a split-screen? TV Guide Channel has conducted a study showing people do pay attention to split-screen ads and still recall the info just as much as watching a commercial full screen.
The channel has already started selling ad space within the scrolling channel lineup. Now, TV Guide Channel is preparing to offer advertisers a way to target their audience all the way down to their zip code.
The study cost around $200,000. The results position TV Guide Channel to offer ads, even for national companies, with the ability to feature the local location's phone number. Advertisers could also buy ad space to promote their program and help viewers find their particular program easier.
The channel has already started selling ad space within the scrolling channel lineup. Now, TV Guide Channel is preparing to offer advertisers a way to target their audience all the way down to their zip code.
The study cost around $200,000. The results position TV Guide Channel to offer ads, even for national companies, with the ability to feature the local location's phone number. Advertisers could also buy ad space to promote their program and help viewers find their particular program easier.
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