Beers Want an Advertising Makeover

Beer sales are down in the alcohol market and brewers want to entice their drinkers back with an advertising makeover. Coors has new ads featuring the 1973 O'Jays song, "Love Train." The "Love Train" delivers beer to drinkers with more refined tastes. We're not talking college boozers in the mosh pit. The Coors twins don't appear in the ads. Miller's also getting in on the makeover with new TV commercials and by placing marketers in restaurants.