Gwyneth Paltrow Takes on Estee Lauder

Gwyneth Paltrow has signed a deal making her the new face of Estee Lauder. Paltrow will pitch Pleasures fragrance in print and on TV this fall.

Paltrow admits she doesn't like to wear a lot of makeup, basically lip gloss, sunscreen and mascara. But she also admits a movie star of her caliber holding an endorsement deal was once frowned upon. She told USAToday, "Years ago, endorsing a product was considered something a movie actress shouldn't do, but now having a contract is almost like a status symbol."