Hardee's Rolls Out Paris Hilton Ads

The controversial hamburger commercial featuring Paris Hilton is getting new life and new objections to its airing. Hardee's has now rolled out the same commercial for the Spicy BBQ Thickburger as sister company Carl's Jr. The Parents Television Council calls the ad "soft-core porn" and is demanding CKE Restaurants, owner of Carl's Jr. and Hardee's, to pull the commercials off the air.

Carl's Jr. launched the first commercial in May 2005. The ad went off the air in mid-June and the Hardee's commercial, a duplicate except for the product name and the Hardee's logo being added, began airing June 27, 2005.