Sumo Chickens: Feel Like Having a Pepsi Now?
Thursday August 4, 2005
If you've been so lucky to miss the commercial where two chickens sumo wrestle to go home with the guy with the Pepsi, prepare to be enlightened. And maybe even disgusted.
A guy walks into a store and wants to take home a cooked chicken for dinner. He puts his Pepsi 2-liter up to the glass and the two chickens stand up, each dressed in traditional sumo garb sans the fancy hairdo and the two chickens start sumo wrestling.
One is thrown out of the display case so the guy takes the one that didn't hit the floor. Close with a shot of the chicken cozying up to the 2-liter and you've just gotten a taste of the new Pepsi commercial.
Make you want to run out and buy a Pepsi? Yes, it's memorable and the buzz across the net is that most younger consumers like it. However, many are also saying while they love the sumo action between the chickens, they can't ever remember what the product being sold is. That's a problem when you're trying to convince consumers to buy your product, especially if you're trying to get them to switch from Coca-Cola to Pepsi.
The ad titled "Vending Machine" for Diet Pepsi (also available at the link above) prominently highlights the brand and uses the song "Did You Ever Have To Make Up Your Mind" by Lovin' Spoonful. Now this commercial hits the mark as both entertaining and memorable.
A guy walks into a store and wants to take home a cooked chicken for dinner. He puts his Pepsi 2-liter up to the glass and the two chickens stand up, each dressed in traditional sumo garb sans the fancy hairdo and the two chickens start sumo wrestling.
One is thrown out of the display case so the guy takes the one that didn't hit the floor. Close with a shot of the chicken cozying up to the 2-liter and you've just gotten a taste of the new Pepsi commercial.
Make you want to run out and buy a Pepsi? Yes, it's memorable and the buzz across the net is that most younger consumers like it. However, many are also saying while they love the sumo action between the chickens, they can't ever remember what the product being sold is. That's a problem when you're trying to convince consumers to buy your product, especially if you're trying to get them to switch from Coca-Cola to Pepsi.
The ad titled "Vending Machine" for Diet Pepsi (also available at the link above) prominently highlights the brand and uses the song "Did You Ever Have To Make Up Your Mind" by Lovin' Spoonful. Now this commercial hits the mark as both entertaining and memorable.
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