Pamela Anderson's Cold Shoulder in New Ads

Pamela Anderson is giving the cold shoulder to fur in a new Chinese campaign for the People for the Ethical Treatment of Animals. Anderson is topless but her back is to the camera with the translation reading, "Cold shoulders are nothing compared to the pain they feel."

The images are printed on about 70,000 Telecom phone cards. Anderson's ads for bus and trains had to be changed several times because they were showing too much skin.