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From Apryl Duncan, Former About.com Guide to Advertising

When the Groundhog Goes Crazy

Thursday January 5, 2006
The Pennsylvania Department of Tourism Office is launching a unique series of videos to help promote Groundhog Day. The star is, of course, the groundhog and is based on Stephen King's The Shining. If you've seen Jack Nicholson's character in the movie, you'll undoubtedly notice how the new promotion spoofs the flick.

The question: What is the groundhog doing 364 days a year when he's not coming out for the world to see?

The series begins January 9 but a trailer is also up on the site, Groundhog202. If you need a good laugh and crazy groundhogs don't frighten you, it's worth checking out.

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