Burger King Returns to the Super Bowl
Friday February 3, 2006
Burger King is making its first appearance in the Super Bowl in 11 years. And the fast food chain is making its return big with 60 seconds worth of first quarter advertising.
Why the decision to come back to the game? You can bet part of it has to do with McDonald's bowing out and moving over to the Olympics.
The BK commercial will feature a song and dance from the "Whopperettes," people dressed as burgers, pickles, lettuce, tomatoes, etc. They'll sing the new jingle for the Have It Your Way tag line.
It cost about $1 million to produce the commercial. With each 30 second block of Super Bowl air time going for about $2.4 million, BK easily spent close to $5 million for the one minute spot in the first quarter.
BK does plan on getting a lot of mileage out of the ad after the Super Bowl. More commercials will air on TV and be sent out to Sprint cell phone customers, appear in movie theatres and be available for download on iPods.
McDonald's only purchased one commercial in the pre-game show, opting to spend its ad dollars during the Winter Olympics on NBC just five days after the Super Bowl. Last year's Lincoln Fry commercial disaster didn't leave a good taste in the mouths of Super Bowl viewers either.
Why the decision to come back to the game? You can bet part of it has to do with McDonald's bowing out and moving over to the Olympics.
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The BK commercial will feature a song and dance from the "Whopperettes," people dressed as burgers, pickles, lettuce, tomatoes, etc. They'll sing the new jingle for the Have It Your Way tag line.
It cost about $1 million to produce the commercial. With each 30 second block of Super Bowl air time going for about $2.4 million, BK easily spent close to $5 million for the one minute spot in the first quarter.
BK does plan on getting a lot of mileage out of the ad after the Super Bowl. More commercials will air on TV and be sent out to Sprint cell phone customers, appear in movie theatres and be available for download on iPods.
McDonald's only purchased one commercial in the pre-game show, opting to spend its ad dollars during the Winter Olympics on NBC just five days after the Super Bowl. Last year's Lincoln Fry commercial disaster didn't leave a good taste in the mouths of Super Bowl viewers either.
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